Mynd Labs · Trade Vertical
TRA working catalog of sourced lines across food, snacks, hardgoods, household electronics, lighting, and batteries: Wünsche Group supply out of Turkey, China, and Southeast Asia, vetted through decade-deep manufacturer relationships. Pricing is quoted per inquiry, not published here.
Behind the catalog
Every line in this catalog is sourced through Wünsche Group, a family-owned German trading house now in its third generation. What started as a grain and feed trading company in 1934 grew into one of Europe's leading private-label sourcing groups, spanning food, fashion, electronics, non-food, e-commerce, and services, and supplying the retailers that set the bar for private-label quality in Europe: Kaufland, Aldi, Aldi Süd, Lidl, Edeka, Rewe, Penny, Netto, Spar, Norma, and quick-service names like McDonald's, Burger King, Domino's, and Pizza Hut.
Turkey representation
This catalog is run out of Turkey by Baris Esmer, the sole Turkey representative across Wünsche Food, Müller-Licht, and MAX Power Products. Every inquiry from a Turkish importer, distributor, or retailer routes through this desk directly into Wünsche Group's sourcing network, rather than through a generic regional office; that means shorter cycles from sample request to FOB quote to production slot, and a single point of accountability for spec, timeline, and compliance across food, lighting, electronics, and batteries alike.
Reach the Turkey desk directly →Food, Canned Goods
Canned and glass-jar formats out of Xiamen, produced to retail-ready spec with private-label sticker or dedicated print-run options.
China, Xiamen
Whole and sliced bamboo shoot in can or glass jar, seasonal crop (Jul to Sep processing window).
China, Xiamen
Canned or jarred sprouts, matched spec to the bamboo shoot line for mixed-container orders.
China, Xiamen
Third SKU in the Asian-vegetables trio, same can/jar duality as mung bean sprouts.
Thailand, Bangkok
Vacuum-pack or brine-pack, non-GMO certified, GMO-free testing available pre-shipment.
Thailand, Bangkok
Standard-grade slices, 8 to 16 per can depending on spec, custom carton branding available.
Italy, Salerno
Retail and catering-size formats, current recipe running under an active production contract.
Food, Coconut
Vietnam-origin coconut milk and coconut water, Tetra Prisma and can formats, private-label sticker programs available at container-scale MOQ. This is one lane of a much wider Wünsche Food coconut range (milk, water, cream, oil, and coconut blossom sugar) sourced across Vietnam, Sri Lanka, Thailand, Indonesia, and Brazil.
Vietnam, Ho Chi Minh City
Three formats to cover retail, foodservice, and premium-Tetra positioning, benchmarked against category leaders.
Sample program in progress with a Turkish retail partner.
Vietnam, Ho Chi Minh City
Tetra Prisma with screwcap, growing category in refrigerated retail; small-format runs available with supplier-brand stickering below own-label MOQ.
Sample program in progress with a Turkish retail partner.
Vietnam, Sri Lanka, Thailand, Indonesia, Brazil
Native cold-pressed coconut oil, coconut cream (lite and premium), and unrefined coconut blossom sugar, organic-certified lines available.
Food, Ready Meals
Private-label-ready tray meals out of Vietnam, dedicated print runs available at container-scale MOQ per flavor. Sits alongside the Lorado instant-noodle brand, a Wünsche Group house line on the market for 60+ years.
Vietnam, Ho Chi Minh City
Three-flavor tray (Chicken, Vegetable, Beef), GMO-free certified, dedicated brand or plain-label production runs available.
Currently in retail-partner tasting evaluation in Turkey.
Wünsche Group house brand, 60+ years on market
Cup-format instant noodle and rice-noodle-soup line (e.g. chicken-flavor Pho Ga), built to German/European quality standards for global food trade.
Food, Snacks & Bakery
An Italian and Spanish bakery range sold through ALDI and Hofer promotions every year since 2015: crispbreads, breadsticks, biscuits, and sponge cakes, ambient shelf-stable, 8 to 18 month shelf life.
Italy
Crispy, thin oven-baked bread slices with Italian herbs. Sold in Italian promotions every year since 2015 at ALDI South, ALDI North, Hofer, and ALDI France/Belgium/Netherlands/Portugal.
Italy
Crispy pretzel sticks (sold at ALDI North) and whole-wheat breadsticks (sold at ALDI South), both available in multi-flavor assortments.
Italy
Traditional Italian biscuits sold at Hofer, ALDI North, and ALDI South: soft Amaretti and Baci di Dama, double-baked almond Cantuccini from Prato, and Savoiardi ladyfingers for Tiramisu.
Spain
Montes Lara-line Spanish bakery goods: individually wrapped sponge cakes, whole cakes, muffins, and Madeleines, formulated for freshness on the go.
Hardgoods
Consumable foodservice and retail hardgoods out of China, full-container and mixed-load pricing.
China, Shanghai
Two carton configurations for retail or foodservice-bulk positioning; custom export-carton artwork accepted with 3-week lead time.
Household Electronics
Ambiano-branded small kitchen appliances, Quigg and ViSAGE personal-care electronics, and soft-heating comfort goods: full retail-ready packaging, CE/GS certified, sourced through Wünsche Hong Kong's private-label electronics desk.
China, via Wünsche Hong Kong
Four-size Ambiano range from a compact mini to an 8L dual-basket unit, CE/GS certified with a 3-year manufacturer warranty.
China, via Wünsche Hong Kong
Three coordinated colorways (Mini, Retro, Stainless Steel) covering kettle, toaster, blender, coffee maker, egg cooker, and grinder, sold as matched sets.
China, via Wünsche Hong Kong
Classic and Premium tiers; the Premium version adds a meat-grinder, blender, juicer, and pasta-roller attachment set.
China, via Wünsche Hong Kong
Quigg ionic hair dryers and the ViSAGE Pro Style range: professional and compact dryers, cordless auto curler, hair waver, and blowout brush.
China, via Wünsche Hong Kong
Heated blankets, neck and foot warmers, cordless battery-powered heated scarves/cushions/belts, plus bladeless fans, heaters, and convector heaters.
Lighting
Founded 1985, Lilienthal Germany. Müller-Licht is a trademark-registered-in-30+-countries German lighting brand, private-label supplier to Kaufland, Rossmann (as RUBIN), dm, and Müller Drugstore (as ON&ON), with 5M+ own-brand lamp units sold annually and multiple Stiftung Warentest test wins.
Müller-Licht, Germany-designed
Flagship SKU: 60W-incandescent-equivalent, 86% energy savings, plastic-free packaging ready for sale in 17 languages/countries including Turkish.
Müller-Licht, Germany-designed
Ceiling lights, LED panels, basement/workshop/outdoor fixtures, and kitchen/furniture task lighting, plus a Zigbee-based smart lighting line (tint).
Müller-Licht, Germany-designed
Sub-branded accessory range: GO living (kitchen/furniture), GO nightz (hallway/night), GO nature (outdoor/camping, IP44), GO workz (worksite task lighting).
Batteries
Founded 2014, Frankfurt am Main. Part of Wünsche Group since inception, 10+ years private-label battery expertise, TÜV Rheinland and Nordic Swan Ecolabel certified, supplying ALDI Süd, EDEKA, LIDL, Carrefour, Groupe Casino, and Monoprix.
MAX Power, manufactured via Yonggao (Jiaxing, China)
General-purpose AA/AAA line, TÜV certified plus Nordic Swan Ecolabel, up to 10-year shelf life.
MAX Power, manufactured via Great Power (Guangzhou/Zhuhai, China)
Low self-discharge NiMH line, rechargeable up to 1000 times, shippable pre-charged, TÜV certified.
MAX Power, manufactured via Pakko (Dongguan, Hong Kong)
Lithium AA/AAA for high-drain devices (up to 12-year shelf life), plus a 12-SKU coin/button cell range for key fobs, scales, and fitness trackers.
MAX Power, branded accessories
Wall chargers for NiMH cells, a 10,000mAh powerbank, and LED aluminum/rubber flashlights (IP65-rated line available).
Inquiries
Tell us the category, target retail channel, and rough volume, we'll route it to the right desk and come back with a spec sheet and indicative pricing.
hello@myndlabs.io